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A name is a name is a trademarked name...
 


 
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Lori Goldston, Jaison Scott and Torben Ulrich first came together in the fall of 2005. Before long Angelina Baldoz joined, and one day soon after that Jaison and Torben were visiting with Jeffrey Taylor at Seattle's Wall of Sound. Jeffrey wanted to include the group in one of Wall of Sound's monthly shows at The JewelBox Theater in downtown Seattle.

"What is your group called?" Jeffrey asked.

"Who knows?" replied Torben, and thus – inspired by how Thelonious Monk named some of his songs – the group's first name was born.

But then they looked into the name, to try to not step on any musical toes, and discovered that there was already a group called Who Knows, comprised of a fluctuating group of folks playing throughout the Northeastern USA.

However, Torben thought... And thus the group's second name was born.

That lasted another 16 months, long enough for them to play a series of shows and eventually release their first CD, "Live on Sonarchy".

Naturally, just a few days after the completed CDs were delivered, a message arrived via the group's MySpace page. It came from a gentleman called Peter Mark Princiotto in Virginia, USA, who informed the group that he had not only been using the name However for work with his progressive-rock ensemble since 1977, but had registered it in April of 1999 with the United States Patent and Trademark Office. And the West Coast However was kindly asked to stop using that name.

Several alternatives were considered, including How/ever, which would have required only a simple stroke of a Sharpie™ on each of the just-minted CDs. Or However Not However, inspired by the 1980s group Was (Not Was), and particularly a memorable appearance of theirs in 1989 on David Sanborn's "Night Music" (which also featured Leonard Cohen's backup singers and a great Vernon Reid solo).

But after due consideration, along with trademark and Google searches, instead of those they went with ... Instead Of.

This may not be the end of the story, however, since Instead Of is not so inclined to trademark anything, and thus it could come to pass that one day another name change will be needed. Stay tuned...